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Fat Dog Farm Logo

This was a logo that was designed for an equestrian facility in Virginia. The Farm came with the name Fat Dog and the owner wanted the logo to incorporate a rendition of one of her pet basset hounds. She also wanted this particular blue color and to have a design that was applicable for both marketing pieces on her website as well as barn and horse materials such as pads or ear bonnets. The rest of the design decisions were left up to me. The basset was hand drawn based on a picture of her bassets and the type chosen to be modern but still easily readable from far away or any size.

Iteration

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I started by sketching out my initial ideas for the logo and presented them to my client. She could decide to go with the first design and sent me a picture of her basset to reference from. I then drew a simple base image of the basset, focusing on the color shapes on its body, and then paired it with the typeface Charter due to its elegant design that is still easy to read in multiple sizes. The lines were added to help create a defined space to bring the basset and type together as well as mimic a grounding of the basset to be running on. 

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